Important Time and Date Information

Show Dates: December 10, 11, 12, 2010

Show Hours: 10:00am – 5:30pm (dusk) all three days

ZAPPlication Online Application Process Opens: March 1, 2010

Application deadline (ZAPP online application): 11:59pm Mountain Time, July 21, 2010

Acceptance notification, with invitations: September 1, 2010

Accept invitation & purchase deadline: September 15, 2010

Last day to cancel with refund: 30 days prior to event (11/10/2010)

Load in: December 9, 2010 after approx. 2pm to 10pm and December 10, 2010 from 6:30am to 9:30am

Requirements

- 4 photos of art/craft

- 1 booth photo

No buy sell allowed

Artist must be present at the show.

Booth Placement

Booths are assigned on a first come first served basis as determined by the date of the online booth credit card payment made through Zapplication or the date we receive payment by check. Invited artists are urged to accept the Fairs invitation and pay for their booth space as soon as they receive an invitation. Corner and Double booth spaces are limited and sell out quickly.

Fees

- $35 Non-refundable application/processing/jury fee

- $470 booth fee (includes City of Tucson Special Event Tax Permit)

- $450 Second booth fee (limited availability)

- $150 Corner location fee (limited availability)$75 Special location fee

Artists will no longer be able to pay for both Winter and Spring Fairs at the same time.

Welcome

We invite nearly 400 artists and 40+ food vendors to this community event.

We are known for our friendly, professional western hospitality, our operational prowess and for delivering a buying public to the doorsteps of our participants.

Mission of the 4th Avenue Winter Street Fair:

The mission of the 4th Avenue Winter and Spring Street Fairs are to provide a community arts event, free to the public, with the highest quality visual and musical arts. Our juried arts and craft fair is designed to attract a diverse variety of quality hand made art and fine craft selected by qualified jurors to promote artists and their work as the focal point of the festival. The proceeds directly fund infrastructure service on 4th Avenue, surrounding neighborhood association enrichment projects and free special events for the citizens and visitors of Tucson and 4th Avenue.

The 2010 date for the 4th Avenue Winter Street Fair was selected to enable artists to participate in two (2) events on adjoining weekends. This year the Tempe Festival of the Arts will be held on the weekend before the 4th Avenue Winter Street Fair. This arrangement allows for artists to attend both the Tempe and 4th Avenue Fairs saving time and money.

Why Tucson, Arizona?

The weather! December is a wonderful time to be in the Sonoran desert. Mild temperatures attract droves of Winter visitors from around the world. Tucson has grown by leaps and bounds in the past decade and now bolsters a population of one million residents. 4th Avenue with its tree lined sidewalks and creative retail appeal is truly the heart of the city. 4th Avenue is the gateway to Tucson’s thriving arts, culture and commerce.

The 4th Avenue Winter Street Fair is ablaze with fascinating sights and sounds as more than 400 arts and crafts artisans, musicians, exhibitors and food vendors take part in this three-day community celebration. Artist booths are positioned back to back down the middle of 4th Avenue. The 4th Avenue Winter Street Fair brings a diverse and dynamic blend of texture, shape and color along six blocks of historic Tucson.

4th Avenue boasts over 100 locally owned businesses including many of Tucson’s finest restaurants, clothiers, pubs, bookstores and retailers. In 2008, 30+ businesses on Fourth Avenue were voted as the Best Of Tucson in the locally published Tucson Weekly yearly Best Of Tucson issue.

Nightlife

The Avenues nightlife scene is rich, fun and filled with great entertainment value. All of this in a safe, culturally sensitive environment.

Why Exhibit at the 4th Avenue Winter Street Fair?

First, we deliver financial results to our artists. More than 70% of our exhibiting artists return year after year. Fair management is based on over 40 years of experience, customer service and artists satisfaction. Our family event offers a moderate to upscale audience of 200,000 to 300,000 art lovers and collectors.

We offer our artists:

Quick and speedy check in registration

Professional show management that is courteous and respectful.

Artist courtesy carts that deliver free snacks, fruits and water to your booth all three days of the event.

Readily available experienced and reliable booth sitters.

Wi-Fi internet access. Under construction.

Best of Show Award with Free and special booth placement in the subsequent Street Fair.

Jury Procedure:

The 4th Avenue Winter Street Fair is staff juried with the assistance of selected artists. The jury session is not open to the public.

The identities of artists are not disclosed to jurors.

The jury will review each artists set of images. These images, submitted by each artist through their ZAPP account, are viewed by each jury member on separate computer monitors.

The image information statement and image descriptions provided on the application will be made available to the jury.

Each artist is scored by jury members on a scale of 1-5. The top score being 5 and the lowest score being 1.

The top scorers in each category receive an invitation to the show. We only invite the exact amount of artists that we have room for.

Decisions of the jury panel are final.

Notification:

Upon completion of the jury process, we will send emails on September 1, 2010 to all artists asking them to check their ZAPP profile to determine if they have been invited to our Fair.

No letters will be sent – all communication will be by email. Jury results will be posted on your ZAPP profile on 9/1/10, 10am MT.

Policies:

The following policies and regulations have been established by the Fourth Avenue Merchants Association to ensure quality and integrity of process, presentation and patrons experience:

Artists exhibitors must be present at the event to represent and sell their handcrafted work.

All artists represented on the entry form must personally attend the exhibit and must be present during the entire three days and exhibit hours posted for the public. The Festival is compassionate towards working, collaborative artists who experience honest family hardships as a result of this policy. Collaborating artists wishing an exemption from this policy should contact the Director, prior to applying, who will provide specific requirements for exemption.

The Fair is not open to manufacturers. Artisans may not sell manufactured or imported goods as separate items. “Buy-sell” items are strictly prohibited. Any violation can result in expulsion from the Fair with no refund.

Goods are considered manufactured when more than three persons are involved in the making or when they are mass-produced.

All work must be represented by the original artist, including commercial reproductions of artwork (limited edition signed works are allowed).

We admit vintage clothing and commercial items from our 4th Avenue Merchant Members only. Exhibiting Merchant Members have signs identifying themselves as a 4th Avenue Merchant.

If product is not included in the juried slides, artist may be asked to remove those items from their booth.

Booth sharing is allowed if both artists apply separately and are accepted by the jury.

No pre-recorded music may be sold.

If you are demonstrating your craft or talent in your booth, we reserve the right to control the volume and artist must remain in their booth. No selling or demonstrating outside of artist booths.

It is the artist’s sole responsibility to identify the category and the bodies of work for which they would like to be juried.

Artist is responsible for proper insurance and protection of work and set-up. The Fair will not be responsible for damage to work or set-up due to weather or unrelated incidents or acts of God. 24 hour security is provided.

The Fair discourages any person from applying if they are inclined to misrepresent both their craft and the industry.

All artists are expected to comply with all regulations and respect artistry standards. The Fourth Avenue Merchants Association reserves the right and responsibility to ensure compliance of all regulations. This is not limited to refusal of any work to be exhibited that is not consistent with images submitted and work accepted for display by the jury. Failure to comply and cooperate with Fair officials will result in the exhibitors removal from the show with no refund and exhibitors right to exhibit in future shows may be refused.

Booth Space:

The 4th Avenue Winter Street Fair is 6 blocks long running North to South. Artist booths are set up in the middle of the Avenue back to back.

- Most attendees at the event walk in a counter clock-wise flow. Each exhibitor will be provided a 10 deep by 10 wide or 10 foot deep by 20 wide space depending on what the vendor selected when purchasing booth space after being invited to the event.

- Booths are assigned in advance of the Fair and restricted to the juried artist(s) and their work; however, the Directors of the show reserve the right to add additional artist areas such as Emerging Artists or other specialty areas in the show if deemed appropriate to the overall growth and development of the Fair.

- Booths are assigned on a first come first serve basis as determined by the date of the online credit card booth payment made through Zapplication or the date we receive payment by check. Invited artists are urged to accept the Fairs invitation and pay for their booth space as soon as they receive an invitaion notification. Corner and Double booths sell out quickly, so if you are interested in purchasing a Corner or Double booth you must act quickly to our invitation.

- Special and location requests are not guaranteed. When making a special location request, please indicate a location on your application to the show. A map of the Street Fair is located on our web site at www.fourthavenue.org> A corner booth is defined as one that has two (2) open and connected sides. If it is important that your corner booth be on the end of a block, please specify this on your application, as there are also corner booth locations on the fire lanes. To accommodate a special location request for a corner, it may be necessary to place you near the outside boundaries of the Fair.

- Special location booths are subject to availability and payment does not insure request.

- There is no electricity available for artist booths.

- Generators, open flame or propane heaters are not allowed.

Fees:

A non-refundable processing fee (to cover jury expenses and administration overhead) of $35 is required for each entry form/category.

- Upon receipt of an acceptance and invitation to the Fair, artists are required to purchase available booths through Zapplication.org.

- Booth fees are $470 for a 10×10 space (includes the City of Tucson Special Event Tax Permit). A second booth space is $450.A corner booth is an additional $150. A special location request is $75.Special location requests are not guaranteed. When making a special location request, please indicate location space, booth number block and East or West side of the Avenue you would like to be located on within your application

Refund Policy:

No refunds will be given for cancellations made within 30 days of the event. 11/10/2010

Equipment Rental:

Equipment rentals are available from local suppliers. Contact information will be e-mailed to accepted vendors.

Parking:

Parking is the responsibility of the vendor. Be aware of fire lanes driveways and no parking signs. No artist parking is allowed inside the barricaded boundaries of the Fair. Both Herbert & Hoff are Fire Lanes during the event and parking in either will result in a ticket.

Sales Tax License:

City of Tucson Special Event Permit is included in the booth fee.

A State of Arizona Sales tax (6.1%) is required Artists are responsible for collecting and paying Arizona Sales Tax (6.1%).

Awards:

During the Fair, staff jurors will select one Best of Show. The Best of Show Award will be presented on Saturday at the winning artists booth. The winner receives a Free booth space including processing fee. Tucson city sales tax permit and corner location are extra, (a $485 value). Selection is based on artwork, presentation and artist interaction with fair attendees.

Categories:

Ceramics:

Porcelain: All original porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Raku:

All original raku work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Clay Other:

This category includes any original work made from clay. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Clothing:

Clothing Handmade: All original clothing other than surface design is accepted into this category. No machine-made or mass produced work is permitted.

Clothing Surface design: Surface design air brushed or hand applied to clothing is accepted into this category. Machine-made or massed produced clothing with hand applied surface design is to be accepted into this category.

Drawing and Painting:

Works created using wet and dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks, washes and paints applied by hand are to be entered in this category. Signed Limited Edition prints of original works are permitted.

Furniture:

Works created as furniture in any media is accepted into this category. No mass produced works or kits are permitted.

Glass:

Glass Fused and Slumped: All fused and slumped glass works are to be accepted into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Glass Hand-blown:

All hand blown glass items are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Glass Stained:

All hand made stained glass works are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Jewelry:

Jewelry Fine: Hand made jewelry using precious metals; gem quality stones and or a high degree of design are accepted into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Jewelry Ornamental: Hand made jewelry for ornamental purposes using non-precious metals and or semi precious stones or beads are accepted into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Leather:

All hand made leather items are to be entered into this category. No machine-made or mass produced work is permitted.

Metal Work:

All non sculptural hand made works are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Mixed Media:

All works utilizing different media’s combined to make one work of art or craft is to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Musical:

All hand made musical instruments of any media are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Other:

All works of art or crafts that do not fall into the categories listed are to be listed into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Paper:

All hand made works of paper art or craft are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Photography:

All photographic works including digital are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed and be a limited edition.

Pre-packaged Food:

All pre-packaged foods are to be entered into this category. Sampling of products to the attending public is allowed. A health permit and proof of insurance is required.

Printmaking:

All printmaking works are to be entered into this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Sculpture:

All sculptural works of art are to be entered in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.

Textiles Non-Clothing:

All hand made textile non-clothing works are to be entered into this category. No machine-made or mass produced work is permitted.

Toys:

All hand made toys of any media are accepted into this category. No machine-made or mass produced work is permitted.

Wood:

All hand made wood items that are sculptural and functional but not furniture or toy, are to be entered into this category. Mass produced work is permitted.

About the Fair producers:

The 4th Avenue Winter Street Fair is produced by the Fourth Avenue Merchants Association (FAMA). In its 41st year, FAMA has gained the experience, knowledge and expertise to present one of the top art fairs in the country.Together with our community, volunteers and sponsors, FAMA offers what we feel is one of the finest arts and crafts shows in America.

Important Time and Date Information

Show Dates: December 10, 11, 12, 2010

Show Hours: 10:00am – 5:30pm (dusk) all three days

ZAPPlication Online Application Process Opens: March 1, 2010

Application deadline (ZAPP online application): 11:59pm Mountain Time, July 21, 2010

Acceptance notification, with invitations: September 1, 2010

Accept invitation & purchase deadline: September 15, 2010

Last day to cancel with refund: 30 days prior to event (11/10/2010)

Load in: December 9, 2010 after approx. 2pm to 10pm and December 10, 2010 from 6:30am to 9:30am