The two annual Street Fairs are Tucson’s biggest events, and they couldn’t happen without our sponsors! This year our major sponsors are Spike Beverages, Budweiser Beer, and KOLD Channel 13 (CBS).

Interested in being a Sponsor? Want to reach Tucson in a festive, responsive mood?

The Fourth Avenue Street Fair is THE Tucson event! The Fair has been an integral part of Tucson’s personality for 30 years, and is recognized nationally as one of the best Street Fairs in the country. All the local media announce the coming of the event. In the weeks leading up to the Fair (this year’s Winter Fair is December 7, 8, 9, 2007) tens of thousands of dollars in event advertising through traditional media blanket Tucson ($75,000 in Spring of 2005).

Crowds at any given Fair range from 250,000 to 350,000, representing one half of Tucson’s total population. That’s right; in the weeks leading up to the Fair every Tucsonan who reads a paper, looks at a billboard, watches TV, or listens to radio will find out the Fair is coming. Then, in 3 days, half of them will visit our event. We know of no other weekend event in the country that pulls as high a percentage of its metro population—that is Tucson loyalty!

Your support of the Fair is also support of the greater Tucson community. One of the reasons for Tucson’s incredible love affair with the event is that every year the Merchants Association is responsible for over $75,000 in contributions to local charities and service organizations. The Fair is really the heart of “The Old Pueblo” and we want to bring you into our heart and the hearts of Tucsonans. What we really want are partners in our success, not just one-time dollars. If you don’t do well it’s really a waste of time and effort on everyone’s part, so we do everything we can to make sure you reach your goals.

The Fourth Avenue Merchants Association is a non-profit organization charged with promoting the growth and development of businesses and communities in the Fourth Avenue area, but our roots and the fruit of our labors enrich all of Tucson. Come help us while taking advantage of the opportunities afforded by the largest weekend event in Tucson.

Fourth Avenue Street Fair General Info

The Fourth Avenue Street Fair is Tucson’s largest consumer fair and one of Tucson’s biggest and most recognized promotional opportunities. Twice annually the Fourth Avenue Merchants Association puts on this momentous event, drawing between 250,000 and 350,000 participants to each fair (over half a million per year!), pulling consumers from all walks of life and all levels of income. Of those attending 39% have incomes over $45,000, 64% own their own home, and 75% have attended more than one Street Fair. Surveys show that 80% of consumer attendees are Tucson residents; a further 9% are from surrounding communities. That means over 225,000 year-round Tucson consumers will stroll down Fourth Avenue in just 3 fun-filled days. These are your potential customers!

The Street Fair is now in its 40th year of providing Tucson residents with the chance to mingle and shop.

In addition to the huge face to face consumer exposure, the Fourth Avenue Street Fair is supported by an extensive advertising campaign encompassing radio, TV, print, flyers, billboards, T-shirt and poster sales, etc. This event offers you the chance to promote your message or product to approximately one half of the total population of Tucson in a face to face setting packed with excitement and enjoyment, and (as a sponsor) to receive additional thousands of dollars in direct advertising through traditional media. There is no other promotional opportunity available in the Tucson market with this kind of impact.

PARTNERS BONUS

We are really looking for something more than a sponsor; we are looking for a partner. Multiple Fair commitments (two or more Fairs) at the Bronze level or above (see below) will bring with them exposure at all our other events as well as the Fairs. The Greater Arizona Bicycle Association Swap Meets (one in April, one in November, with 6—8,000 attendees per event), Rodders Day (in May, 7,000 attendees), and Rendezvous (in September, 8,000 attendees), are just three examples of the events we have on a year-round basis. Yearly exposure through Fourth Avenue events reaches 725,000 and penetrates every demographic and lifestyle segment of Tucson.

SPONSORSHIP OPPORTUNITIES

We offer category exclusivity at the Bronze level and above. At the Title Sponsor level we can offer total exclusivity excluding media partners. We limit logo inclusion in print, outdoor, and electronic ads to 5 and try to keep it to 3. This Fair FAMA is offering the following levels of sponsorship:

Title Sponsor: There is only one. $100,000 investment brings with it the exposure of having the “(Your Name) Fourth Avenue Street Fair”, one of the largest street fairs in the country, one of the largest public exposures in Arizona, and a total blanketing of Tucson consumers through $75,000 worth of advertising, tons of PSA’s and other tie-ins. Presenting Sponsor: There is only one. $50,000 and your name will appear in all advertising for the Street Fair, “The Fourth Avenue Street Fair presented by (Your Name); giving your name tremendous association to this iconic Tucson event. Fantastic penetration of the Tucson market.
Gold Level Sponsor: Any combination leading to $20,000 or more in total sponsorship.
Silver Level Sponsor: Any combination leading to $10,000 or more in total sponsorship.

Bronze Level Sponsor: Any combination leading to $8,000 or more in total sponsorship.

Full Sponsor: Any combination leading to $2,500 or more in total sponsorship.

These are some of the opportunities available to Street Fair sponsors:

· Sampling to Fair attendees (based on 100,000 samples, 1/3 of attendance)…$10,000

· Logo inclusion in all event print/outdoor media ads…$5,000

· Logo inclusion in all event electronic media ads…$5,000

· Main stage entertainment sponsor title and signage…$5,000

· One 10 x 10 booth space at the Fair with exposure to full attendance…$2,500

· Secondary stage entertainment sponsor title and signage…$2,500

· Kids area sponsorship…$2,000

· Ad or insert in program…$2,000

· All stage hourly name mention…$2,000

· Local category sponsor product usage exclusivity…$1,000

· Sponsor question in survey & mail list of respondents…$1,000

· Banners placed in high traffic areas (per banner, banner supplied by sponsor)…$500

· Name listing in program…$250

Thank you sponsors

Jones Soda (Spike Beverages

Budweiser Beer

KOLD Channel 13

Click Logos below.

· Sponsorship of various Street Fair services (port-a-lets, security, etc.)…$250-$1500

Every sponsor receives T-shirts, posters, VIP passes, parking passes, and other Fair amenities.

Sponsorship support can be in the form of cash or in-kind products and services, and sponsorships can be customized to meet specific needs/budgets. We are open to suggestions and more than willing to sit down with you to discuss how the Street Fair can best benefit your company. In most of the above categories there are only limited numbers available (in example we have less than 10 sponsor booth spots) and they are first come first served. Please, contact us, we will do all we can to help you succeed.